by
birdsong
@ Wednesday, Apr. 02, 2008 - 10:42:02 pm
Follows on from my previous post. read that first if you like.
I'm ranting tonight.
Meal deals, right?
On my way to the 'mall' this afternoon for the doughnuts [sic] I had to get some food.
Oh, the irony...
Chose Mange Tout round the corner because, well,erm... they advertise with us, so why not. Very average take-away sandwich bar. Choose your own baguette fillings etc, choose your own bread.
You know the kind of thing.
"Anything to go with that sir?"
"Yes actually, I think I'll have a packet of crisps"
(picks up packet of Walkers ready salted from strategically placed shiny bowl on the counter adjacent)
"You'll want a drink then, for the Meal Deal?"
(apparently 'free' with any sandwich and a bag of crisps. If I chose the crisps and the drink, then the sandwich would be free. You know the kind of thing.
"No thanks. Just these"
"You might as well have a drink. It's free with the Meal Deal. Choose something from the cabinet."
(I turn to the 'cabinet'. Let's see... er... Coke, Diet Coke. Caffeine free coke. Coke. Cherry coke. Sparkling water bottled and distributed by Coca Cola. Coke. Coke. And Oasis, in two flavours. The same two flavours in all the sandwich bars in all the shops in all the city.
Does Oasis only come in two flavours??
Oh, and J20. I chose a J20.
"That's not part of the meal deal, actually. You wanna choose something else?"
"Not really. I don't like fizzy drinks."
"Oh dear. that's a shame."
"You don't really seem to have a lot of choice?"
"Well,erm, no, I suppose not. The trouble is I can only put 20% of other drinks in the cabinet, see?"
(Notes that cabinet is branded in the familiar livery of Coca Cola.)
"I see. That's a pit of a bum deal then, isn't it? For you I mean?"
"Is that all then sir? Have a seat and we'll bring the baguette over in a minute."
Made me think. That kind of lease arrangement is such bollocks and explains so much. Like why every sandwich or coffee bar in the vicinity (and there are many) all serve the same drinks.
So why don't more owners of such establishments actually BUY chiller cabinets of their own, in a nice shade of white? And then get some of their own branding done, on vinyl, and decorate it.
And then stock a plentiful range of different drinks?
Surely in the long term that must have financial advantages.
Ah yes, but you see then they wouldn't be able to sell Coca Cola products, and that rules out half the market, and that's the drinks people want.
Not everyone, and they can always buy Coca Cola from any other shop on the HIgh Street
He can't take that risk. If people go elsewhere to buy Coke then they might also buy their sandwiches and crisps somewhere else.
True, but there are no doubt a lot of people who would seek out a shop that DIDN'T sell meal deals involving fizzy drinks and look for more variety and choice.
Ah yes, but you see that relies on people 'seeking out' another shop, like you said. And people aren't prepared to do that. It's about convenience. What's wrong with Coke anyway?
Oh, no, nothing. I like Coke. I just want to be able to choose NOT to buy it and have a range of alternatives
To me, 'Meal deals and two for ones, and have it, go on it's free' are one of the major causes of over-production and waste, and a big factor in over consumption. Back to the doughnuts again...
I'm such an inconvenience.
Why is it so difficult to buy what you WANT these days??