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Archives for: August 2007, 10

Cheap Plastic Macs… and Cadillacs

by birdsong @ Friday, Aug. 10, 2007 - 09:09:02 pm

Just a quiet night in, together for a change.
Both exhausted. Sat and listened to Marc's "Stardom Road", which she actually enjoyed. It isn't a classic I have since decided, but it has certainly settled comfortably into his breathtaking catalogue and has a glamour and quality unsurpassed by most other artists.
Acutley autobiographical and at times alarmingly painful - admirable, gutsy honest, superbly performed and well, Kitsch I guess.
The title track brought me close to tears again.

Had my eyes tested and ordered new glasss this morning from SpecSavers.
Cheap nasty shoppin gexperience, but driven by necessity after flo stepped on these and I had to tie the lens back in - again.
I was served by SEVEN staff, each progressivle more image-conscious and Chavtastic than the one before, with progressively deeepr orange skin, whiter hair and bigger jewellery.
ONE - I suppose you would call her a 'greeter'.
Good morning sir, how are you today? What can we help you with?
… certainly sir, if you'd like to take a seat soemone will see you in a minute
TWO - makes the appointment, for now, this minute.
THREE - upstairs, basic eye exam. Filled in a form
Thank you, the optician will call you through in just a second.
FOUR - Male. the optician. Josh. Eye test. Bling bling
FIVE - Downstairs again. These are our men's frames sir, and the designer range is here. If you'd like to chose what you like and take them over to Jade there, she will order your frames.
SIX - Jade. These sir. Lovely. That's two for one. Just take a seat here and Ricky will be over in a sec.
SEVEN - Ricky. Fills in the order form and advises me on tinting for the second pair. Thank you for comng into SpecSavers today.
Leads me to the cashdesk, where
EIGHT - Jade scans the barcode and takes the money, advising me of delivery next Thursday.

That's SEVEN DIFFERENT people. A whole customer experience.
Does anyone ask customers if this is what they want?
I felt uncomfortable throughout this whole process.

You are in my vision
I can't turn my head
You are in my vision
I can't move my eyes
You are in my vision…

They were all so FALSE and cheesy. Are people really like that? There must have been twenty staff in that shop, at least four of whom spent the whole time standing together chatting in the middle of the shop floor waiting for someone else to greet.

Greeters. What the f*ck is THAT all about

Just plan the store layout more carefully and most of us could find our way to the reception desk unaided and more relaxed.

And 'these are our mens frames'?
really.
Is that why it says 'Mens Frames' on that HUGE FUCKING GREAT BIG sign next to them?

Patronising, I think is the word. A weird feeling.

The world has indeed slid Sideways over the past five years

Destination Marketing, Media and Cartography

by birdsong @ Friday, Aug. 10, 2007 - 09:29:59 am

That's what we do.
I love my job.

Last night I was up until 2 again drawing a streetplan of Calgary. This morning at 8am I took part in a broadcast on BBC Radio Solent, talking abou the delights of the Hamble Valley and promoting the leaflets, website and visitor guides we put together. Beautiful location as always, Village Tea Rooms, but especially the quayside at early o'clock. Lots of sky, boats and birds.

Oystercatcher, Redshank and Grey Wagtail just mooching around - nothing spectaculat, but its all about the synergy of the environment.
And in half a jiffy, the City's transport strategy officer is coming in the talk about a new map of bus services and cycling access to all the city's colleges.
This is before I sent the 2007 edition of the New Forest Official Map to MIster Printyman

AND I get half an hour at home with the kids now between appointments, to watch them in the paddling pool.

Would be even better if there was just more time to do more of each of these things

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